What Is Home Staging?
The textbook answer - home staging is the art of professionally preparing a home so it sells for the best possible price in the shortest possible time.
The way you live in your home and the way you market it for sale are two very different things. In other words, your house becomes a product that you want to present in its best possible light, appealing to the broadest number of potential buyers. This can be accomplished by neutralizing the décor, minimizing your personality in the home, organizing, and decluttering.
Buyers are more likely to purchase a house if they can imagine themselves living there. A clean, well-staged, clutter-free, depersonalized home allows them to mentally move in.
Who Hires Home Stagers?
In this difficult economic climate, sellers should take advantage of every possible resource to ensure a successful sale. Staging is a unique process that is statistically proven to help homes sell faster and for more money in any market.
- Sellers working with a realtor - Agents can make important suggestions about staging your home, but it's not their job to clean a closet, create smooth traffic flow, or highlight key features of a room. That's where we come in!
- "For Sale By Owner" sellers - Our flat-fee home consultation report is a valuable asset for clients who want to "do it themselves" but still need guidance and direction from professionals.
- Real Estate Agents - We can be a valuable tool in any realtor's toolbox, whether we're hired to create that model-home look or to organize everything so the home appears spacious, functional, and welcoming.
How Much Does It Cost?
The cost of staging varies greatly from one home to another but it's always money well spent. Even in slow markets, staged homes sell while others sit. Think of it not as an expense but as a small investment with the potential for a huge return. It will cost less than a price reduction, so stage first!
Staging gives you the confidence of knowing you've done all you can to get the best price for your most valuable asset - your home.
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